Getting started with SEO can feel overwhelming, especially with so many tools out there. The good news? You don’t need to spend a fortune to improve your website’s rankings. There are plenty of the best free SEO tools for beginners that can help with keyword research, site audits, backlink analysis, and more.
For beginners, free SEO software provides a low-risk way to learn the basics and experiment with strategies. Once you’re ready to scale your efforts and need more powerful insights and features, consider reading about Reasons to Invest in Premium SEO Tools to make an informed decision.
In this blog, I’ll explore the 22 best free SEO tools for beginners in 2025 that are easy to use. The tools I have listed are a great starting point for finding the right keywords, analysing your site, or tracking your progress.
22 Easy to Use, Free SEO Tools to Boost Your Search Rankings in 2025
Limitations: None
Google Analytics is a powerful tool that helps you understand how well your website performs and tracks almost every bit of traffic on your website. It is one of the best free Google SEO tools.
It tracks the number of visitors, where they come from, and what pages they spend the most time on. This data is crucial because it shows what’s working and what needs improvement.
Using Google Analytics lets you see which content your visitors like most and what keeps them engaged. It also helps you track goals, such as getting visitors to make a purchase or sign up for your newsletter. This way, you can adjust your strategy to meet your website’s objectives.
Limitations: It doesn’t show in-depth technical SEO issues. Generates limited backlinks and organic keywords
Google Search Console helps you understand what Google thinks about your website. It provides insights into website clicks, impressions, and other SEO metrics that are crucial for optimizing your site’s performance.
You can use it to check and fix technical issues on your website, see important metrics like clicks, impressions, and average ranking position, submit sitemaps, check website security, indexing issues on webspages and more.
By regularly checking Google Search Console, you can improve your site’s performance and make sure Google can easily crawl and understand your content, which is critical to ranking higher in search results.
Limitations: Some data limitations, which you can unlock via a premium account.
Rank Math is an easy-to-use WordPress plugin designed to help improve your website’s SEO. Think of it as a personal SEO assistant that enables you to optimize your blog content and ensures your site is ready to rank well on search engines like Google. Just enter your main keyword and it analyzes your content, URL, keyword volumes and many more.
One of the features of Rank Math is its ability to handle most of the SEO elements, from sitemap generation, schema markup to automating many SEO tasks. Additionally, Rank Math helps with 404 error tracking and managing redirects.
Limitations: You must run an ad campaign to access this tool.
Google Keyword Planner is a free tool that helps you find the right keywords for your website. Using the Keyword Planner, you can discover which search terms are most popular, how competitive, and how often they are searched.
Limitations: Limited page crawl (up to 500 URLs) and access to advanced features. Need a licence to upgrade.
Screaming Frog SEO Spider is a powerful tool for analyzing and auditing your website. It crawls through all your web pages and checks for issues that could affect your search rankings.
It looks at your URLs, titles, meta descriptions, and broken links. If your site has missing or duplicate meta tags or pages that take too long to load, Screaming Frog will point them out so you can fix them.
It helps you find opportunities to improve your SEO, such as missing alt text for images or poor internal linking. The tool provides a clear, easy-to-understand report so you can make quick fixes and optimize your website for better rankings.
Limitations: None
Google PageSpeed Insights is a free Google SEO tool that helps you understand how quickly your website loads and offers suggestions for improving it.
Enter a website URL you want to analyze and this tool will analyze the performance on both mobile and desktop. It then grades your website performance from 0-100. Moreover, the tool gives you suggestions on how you can improve the website speed. These suggestions can help your site load faster, ensuring visitors have a smooth experience.
Limitations: None
Merkle’s Schema Markup Generator is a free tool for creating structured data (schema markup) for your website. Schema markup helps search engines better understand your pages’ content, allowing them to display more informative and relevant results.
With schema markup, search engines can display rich snippets (like star ratings, prices, or event dates) in the search results, making your listing stand out and attracting more clicks.
Limitations: None
Google Trends is a free tool that shows you the popularity of search terms over time.
Using Google Trends, you can compare multiple search terms to see which one is more popular. It helps you spot rising trends, seasonal interests, and shifts in public interest.
Limitations: Generates sitemaps up to 500 pages for free.
An XML Sitemap Generator is a tool for creating a sitemap for your website.
Just enter the website URL, and the tool will generate the code with a list of all webpage URLs. Once you’ve created your schema code, download the file directly and submit it to Google Search Console.
Limitations: Limited searches are available or free. Upgrade for more searches per month.
AlsoAsked is a powerful tool that helps you understand people’s questions about a particular topic. It collects data from Google’s “People Also Ask” (PAA) boxes, which appear in search results when you type in a query. These questions directly relate to what searchers are interested in and what Google thinks is necessary for that topic.
Using AlsoAsked, you can discover clusters of related questions that people frequently ask. This gives you a better understanding of what your audience is searching for and how to optimize your content to answer these questions. By targeting these related questions, you can improve your chances of appearing in the PAA box, driving more traffic to your site.
In short, AlsoAsked helps you identify your audience’s common questions and concerns so you can create content that answers them and improves your visibility on search engines.
Limitations: None
The Detailed SEO Extension is a browser extension tool that gives you quick insights into how well your page is optimized.
This tool provides details like the page title, meta description, URL structure, header tags, and Images.
Limitations: None
Google Business Profile Manager (formerly Google My Business) is a free tool that helps businesses manage how they appear on Google Search and Google Maps. It’s essential for any local business looking to attract customers online.
With Google Business Profile Manager, you can create and manage a profile that shows your business name, location, hours of operation, contact information, and more. When people search for businesses like yours on Google, your profile will appear with all this information, making it easier for local customers to find you.
You can also post updates, share offers, and showcase your products or services directly on your profile.
Limitations: Limited image creation and daily usage. Upgrade to access more functions and data processing.
ChatGPT is an advanced AI tool that can assist you in keyword research, generating content ideas, writing meta descriptions, and even answering questions related to SEO best practices.
With a simple prompt, you can make chatgpt do whatever you like.
You can also use it to improve your content by suggesting better phrasing, fixing grammar, or making it more engaging. ChatGPT is a helpful guide that makes SEO tasks easier and more accessible for beginners.
Limitations: None
You can monitor mentions of your brand, competitors, or business keywords with Google Alerts. Every time Google finds new content with that phrase, you receive an email notification. This helps you discover fresh content ideas, track competitors, and stay aware of industry trends.
Limitations: There are limitations on the max file size upload, the number of compressions per month, and the number of bulk image uploads,s, which you can unlock via a pro account.
Using TinyPNG is straightforward. You upload your image, and the tool compresses it for you. The best part? It keeps the image sharp and clear, so your site looks professional. This is especially helpful for beginners who want to speed up their websites without diving into complicated software.
Limitations: None. It’s free.
Ahrefs Free AI Meta Description Generator is a tool for creating optimized meta descriptions for your web pages. Writing compelling meta descriptions can sometimes be tricky, but this tool simplifies the process.
Just type what your page is about and it will do the rest with just a click. You can also set the writing tone and number of variations you want to create.
Limitations: None
It is a free Google Chrome extension that shows the rankings of websites on search engine result pages.
You can view the live numerical search results using the MST SERP Counter to see where you currently stand in the rankings.
Limitations: None
You must set up Hreflang tags properly if your site targets different countries or languages.
Enter your site’s URL, the language, and the country of the URL, and the tool will generate the hreflang annotations. You can copy them to use on your webpage.
Limitations: 10,000 crawl credits per project per month.
Ahrefs webmaster tool is the perfect free tool for technical SEO audits.
You need to create an account on the webmaster tool, verify your website, and then audit it. The audit can be automated according to your project preferences.
After running an SEO audit, it also suggests areas for improvement, which helps boost your rankings in search engines.
This tool lets you see your site’s organic keyword rankings and who’s linking to you.
Limitations: None
This tool allows you to create a short, shareable link and QR code for your business to review on Google. Search for your business and create a customized URL of your choice.
Limitations: Although a paid account offers more, you can still get a lot of functionality out of a free account.
Semrush is a popular all-in-one SEO tool that helps you with keyword research, competitor analysis, and tracking your website’s performance. It provides insights into your organic search rankings, backlinks, and advertising strategies.
Beginners can use Semrush to discover the best keywords for their niche, see how their website performs against competitors, and find new opportunities to improve their SEO. While it’s primarily a premium tool, Semrush offers some free features like limited keyword analysis and domain overviews.
If you want to learn how to get around the tool, you can check the YouTube channel of Kevin Stratvert. Check out below.
Limitations: Basic Grammar and Spelling Checks Only, No style or tone suggestions, No Plagiarism Checker, Limited Sentence Rewrite.
Grammarly is a writing assistant tool that helps you create error-free, polished content. While not specifically an SEO tool, it is crucial in optimizing your web content for readability and engagement. It checks for grammar, spelling, punctuation, and style issues while offering suggestions to improve sentence structure and clarity. It is very easy to use perfect for beginners.
For SEO, well-written, clear content is key to ranking better, and Grammarly ensures your content is both readable and professional. It’s free to use for basic features, and the premium version offers advanced suggestions for tone, vocabulary, and plagiarism checks.
You can also install free Grammarly chrome extension and get instant access to editor but it has some limitations.
Conclusion
If you’re starting with SEO, these best free SEO tools for beginners can help you improve your website’s performance without spending. From keyword research and site audits to content optimization and technical SEO, each tool serves a unique purpose in boosting your search rankings.
By leveraging these free tools, you can build a strong foundation and gain valuable insights into what works best for your site. As you grow, you may want to explore premium tools for more advanced features, but for now, these free options are a great way to kickstart your SEO journey.
FAQs Related to Free SEO Tools For Beginners
Is SEMrush Good For Beginners?
Yes, SEMrush is good for beginners, but it has a learning curve. It offers powerful SEO tools like keyword research, competitor analysis, and site audits, which can be overwhelming at first. The free version has limited features, but it’s still useful for basic SEO tasks.
Can I Use Ahrefs For Free?
Yes, you can use Ahrefs for free. Ahrefs offers a free version called Ahrefs Webmaster Tools (AWT), which lets you analyze your own website’s backlinks, technical SEO issues, and keyword rankings. However, if you want full access to Ahrefs’ keyword research, competitor analysis, and backlink database, you’ll need a paid plan.
Does Google have a Free SEO Tool?
Samel Shrestha is an SEO expert in Nepal with over three years of experience helping businesses improve their online presence. He specializes in keyword research, on-page and off-page SEO, technical SEO, and website audits.
Samel focuses on ethical, data-driven strategies to boost search rankings and organic traffic. He has worked with local businesses, e-commerce stores, and service providers to help them grow online.